Reasons Why Email Hosting Can Be Beneficial for Businesses

 

Email Server hosting can be a great way for a business to start, or just enhance its email marketing efforts. Whether the company’s goal is to get more of a following on social media, learn more about a customer’s interests, or just change up the way they look online, these services are a great option.

Email hosting is simply the storing of email messages in a remote server, rather than on the sender’s or receiver’s personal computer. Email servers are typically located in data centers where they are protected against unwanted access, viruses, and malware.

You might be wondering why you should pay for Email Hosting when you have free Email Hosting today. Well, paid Email hosting offers more benefits than free Email Hosting.

For example, paid Email hosting providers generally don’t keep information about your email addresses, spam filters, and bounce rates. In fact, it is almost impossible to find free Email Hosting that offers all of these features.

On the other hand, paid email hosting can offer more services than free email hosting, such as the ability to manage multiple domains, more storage space, enhanced security, better technical support, and more.

In this blog, we are going to see how Email Hosting can benefit your business.

Let’s dive in!

Email Hosting Improves Brand Consistency
Brand recognition is of utmost importance for every company. It can be improved by improving brand consistency. Email Hosting is one of the many ways by which you can enhance brand consistency. Wondering how?

With email hosting, you can leverage your own customized domain name to display your brand name. For example, info@abccompany.com assuming your company’s name is ABC Company. On the other hand, with free email hosting, the domain name in the email address will be of the company that is providing email hosting. For example, infoabccompany@gmail.com.

And, you can have separate email addresses dedicated to each of your departments. For example:

hr@abccompany.com
sales@abccompany.com
marketing@abccompany.com

etc…

This means that your brand name remains constant in your email addresses. Hence, your brand consistency levels up.

Emails Can Be Scheduled

Some email hosting solutions allow users to schedule emails to be sent out automatically at a certain time in the future, while others allow users to select a date and time in the future when they would like to send their email.

In either case, you can schedule emails so that they will be sent out in a certain sequence. For example, you could send your sales team an email on Tuesday with a promotion for a new product launch. You could then schedule another email to be sent out on Thursday that your VP of Finance will receive about a special price promotion.

With Email Hosting, you could also set auto-responders. For example, assume that a client emails you but is not online to receive it. If you set autoresponder, a generic reply email will be automatically sent to your client in your absence.

Email Hosting Offers Better Security
With Email hosting, you need not worry about security. Firstly, because email servers come with security-enhancing software and tools, it will be much more difficult for hackers to break into the system.

Secondly, the support team monitors the server at all times and does everything they can to keep their server safe from vulnerabilities. It’s a lot better to be proactive than to wait until something goes wrong. So there’s very less possibility of any harm happening to your Email Hosting account. However, you can’t expect the security to be top-notch with every hosting provider. So, chose the host wisely.

Email Hosting Is Easily Scalable

Email hosting providers normally provide various Email hosting plans. If you own a small business, the basic plan would suffice. However, as your business expands, the email needs can mount and this can push you to upgrade the plan. And, this can easily be done in email hosting. They will be able to upgrade their plan as necessary and avoid becoming overwhelmed by their email needs. With upgradation, you could get more storage, more email addresses, and a lot more.

You Get 24x7 Technical Support

You cannot find a single Email hosting providers that do not provide 24x7 technical support. You cannot imagine how important it is when you are in the middle of a project and you run into an issue and need help immediately. In such instances, Email hosting providers could lend a hand, unlike in free Email Hosting. Be it any technical issue, the support team could help you regardless of the time of the day. And, since they work round the clock, you could also expect good uptime. Just make sure the host you chose has an expert support team at your disposal.

Email hosting Is Cost-Effective
Email hosting can be a great option for any company. It is easier and cheaper than renting a physical space for a business, and it can come with many benefits, such as a backup solution in case the building is ever destroyed. Email hosting is also beneficial because it can include web hosting, so customers will have no problems accessing their company website from anywhere in the world. Long story short, you need not invest a shedload of money for Email Hosting yet you will get great features.