Why You Must Renew Your Domain Before It Expires

 

Your website is the face of your brand or business, and a series of numbers called IP address is what connects a computer to your website’s servers. Since IP addresses cannot be remembered easily, domains are used to access your website. However, it is crucial to keep your domain active round the clock as it comes with a validity that requires periodic renewals. After all, your domain helps you establish your business identity and losing it could affect your company’s sales and reputation. Getting the domain name of your choice as well as the one that fits your brand is not that easy, and you might not want to lose it. Here are some of the reasons why renewing your domain is of utmost importance before it expires.

Your domain stays yours
One of the main consequences you might face if you fail to renew your domain name is totally losing it. Once your domain expires, it enters a ‘Redemption Grace Period’, which gives you approximately 30 days to reacquire it. However, a redemption fee will be charged by your registrar for this. If you still deny the recovery process, your domain will be acquired by someone else. And losing it causes a negative impact on your branding elements, such as your social media accounts as well. Moreover, third-party services linked to your business too will be at stake. Further, such services will require modifications if you are forced to switch your domain.

Prevent your website from going down
Though you get a grace period to renew your domain, it might be converted into a parking page, resulting in the stoppage of all linked services. Furthermore, your website’s downtime affects the user experience, and as a result, your business as well. A user might question your validity if your domain redirects to a parking page instead of your services, and ultimately you end up losing your users. And so is the case with potential clients visiting your website. Therefore, try renewing your domain before its expiry date.

Safeguard your SERP ranking
It takes a lot of time and an effective Search Engine Optimization (SEO) strategy for a higher Search Engine Results Page (SERP) ranking. There is no way your website ranking is maintained when it redirects to a parking page. Instead, it gets downgraded and upgrading your site’s SERP ranking back to its original position again requires ample time and work. The downgrading happens since there is no way to detect whether a site is dead or just down. Still, such issues can be avoided by a timely renewal of your domain.

To conclude, domain renewal is a simple process that can be done manually or automatically. When opting for manual renewals, there are chances that you might forget to renew your domain, and as a consequence, your website might experience some issues, or you might even lose it. Meanwhile, if you opt for auto-renewal, you need not worry about your site going down or losing clients. Besides, your website ranking too stays unaffected. And that is why it is vital to renew your domain prior to its expiry.